Posts

Google Analytics

 This is really it, the semester is ending but we are still learning a LOT. We have been viewing a lot about Google Analytics and everything that it encompasses, so it has been really interesting to see that and how much data it really can gather at one time. We used the demo account, so we really only got to look at the google merch store and its data, but even so it was still a pretty cool experience. I can imagine how much more accurate it would be seeing the information for a company that I would be working at or something that I made. I have enjoyed learning about everything in this class, it has been very insightful to see the ins and outs of the online marketing scene, from advertising to website building it has been quite an adventure. I think this class has been rather helpful in that regard and has been a good, guided example.

Social Media

 This week we have worked a great deal on social media this week and how we can use it for promoting our business. It has been really interesting seeing these things and how they work, as this is something that I have seen often. It's an interesting front, as sometimes it can be free advertising, but it also one of the more brutal forms of advertising, as you can receive feedback or be attacked online if people do not like what you did or what you will do. But on the flip side, it can explode and become viral if you do it right. When I begin work on this or something else, then I know that I can at least start and have a good basis with social media. It would be easier to be more confident, and I feel that I could do a much better job. It's been rather interesting evaluating the advertising that does happen on social media around me, I can see more of what the classes and courses are taking about as it's something that you can run into every day. One of the key takeaways th...

SEO's and title pages

 I think that one of the biggest lessons that I took away from this week was the importance of the landing page, and how to get there. There was a lot of information that was really fun to learn this week, as we talked about all of the positive quality traits that a really good landing page for a website will need. It was pretty interesting, and a little disheartening since I didn't put a whole lot of effort into my landing page. But it was a really good reminder about the importance of showmanship. Everything today is making grabbing and pleading for your attention, so it becomes really hard when compared to any other website or app that they could be on instead. It's a good lesson though, and a reminder of how cutthroat the business world is. I think the details about the landing page where the most interesting, knowing what is most important to stay on the title page. I think the activity where we all commented on the title page of the running warehouse website was really in...

The power of ADS

 We have spent nearly all of this week working on ways to best improve the quality of our ads, and this week has been on the rougher side for me. So, it turns out that I was already running my campaign for about a week, and this was something that I really didn't want to do, as it can be costly. So that has been super fun realizing I'm spending much more than I need with this project. It has really been bothersome to me trying to right that wrong, but I guess it is much better to learn a mistake like that here in a more controlled environment as opposed to a workplace where my career would be on the line for a mistake like that. So, we can take the little life lessons that we are learning and apply them to all the places that we need to in order to make things right. 

Numbers, Numbers, Numbers

 This week we focused a lot more on improving our own sites, using things like Google Analytics to greatly improve the way we see and how others see our websites. I think that tools like these are very efficient and are the best way to do things whenever possible. Any bonus review is always welcome; therefore, we want to do the best that we can to make them the best. I think that with this, in addition to the improvements on our advertisements are a very welcome change. It really makes things a lot easier for everyone, both for us, and our future customers. I have really enjoyed learning about the different ways that we can do online business. This certainly hasn't been an easy class, but it has been very enlightening, nonetheless. I think that regardless of your major, this is a class that you can benefit from. Any line of work will involve the internet at some point or another, and being more knowledgeable on the subject is to my advantage. 

More Adds, more time

 More things have happened again. We have spent more time looking towards the dawn of our new online empires (not quite). This week we have spent even more time looking for the solution to maximizing the efficacy of our advertisements. We spent a greater amount of time looking forwards to and making sure that we make everything, from the Pictures, phrases, words and bits and pieces of the advertisement, are the best they can be. We made sure to create Responsive Search ads as opposed to normal standard ads. I liked this activity a lot, it really helped me gain a much better understanding for a business that I would really want to make going forward in the future, for my other ideas that I or a future employer would want to create. I can see how easy it is to lose a lot oof money in the process. It really is a gamble when starting small, but the longer you keep at it, the longer that things will go smoother, and bring in a reliable customer base. 

Into the breach

 This week has been a lot crazier. After having officially launched our websites, we have been working hard to get our advertisements up and running. It was really interesting thinking about all of the different keywords that could be used. We had a lot more time to think about it, and we really discussed what makes a good keyword. This was really interesting because it really changed a lot about how I perceived advertisements. I think I never really thought about how effective a single phrase or sentence would be. Seeing as our little investments wouldn't be enough for long commercials, we really have to decide for ourselves what can we do to make the most out of what little money we have. One sentence, that's it. So, the way we use our words changes everything! We need to get the message across, so we need to mean what we say and say what we mean. No lies or exaggerations, just your invitation. Only clear concise words that can get the true meaning across.