Into the breach

 This week has been a lot crazier. After having officially launched our websites, we have been working hard to get our advertisements up and running. It was really interesting thinking about all of the different keywords that could be used. We had a lot more time to think about it, and we really discussed what makes a good keyword. This was really interesting because it really changed a lot about how I perceived advertisements. I think I never really thought about how effective a single phrase or sentence would be. Seeing as our little investments wouldn't be enough for long commercials, we really have to decide for ourselves what can we do to make the most out of what little money we have. One sentence, that's it. So, the way we use our words changes everything! We need to get the message across, so we need to mean what we say and say what we mean. No lies or exaggerations, just your invitation. Only clear concise words that can get the true meaning across.